Writing content for the web can be very intimidating to all new internet users, you need to add your own special touch when writing web content. It’s important that as you write your content you keep in mind the following ideas. The following guide was constructed after scavenging the internet looking for the best tips for writing web content, so let’s get started!
Before You Even Start Writing: Identify Your Audience!
The most important part of creating internet content is making sure that you know who you are writing for. You should not be writing with a “build it and they will come” mentality (distilled.net). If you don’t identify your audience there is no way that any audience will find your content, you’ll be screaming down the VERY long hallway of the internet. Some important questions to ask yourself when trying to find your audience are:
- Who are you writing for? (webwiselearning.com)
- What are their needs? (webwiselearning.com)
- What are the general demographics? (distilled.net)
- What questions are your readers asking and what topics would they like to see covered? (distilled.net)
You want to be your users “one stop shop” for content, you don’t only want to to know what they want you NEED to know what they want. (https://www.youtube.com/watch?v=QRxVTID4b8A)
Write with a Personal Voice!
When you begin writing your content you should always write with a personal voice. Avoid using “us” and “them” in your writing, you should always use “you” (https://www.youtube.com/watch?v=uTrwhEtS1fk).
Readers love to read content that is told in a storyteller approach, you should recount your own personal experiences when writing in this style (incomediary.com).
When you write for the web, readers will want you to write your content more like a conversation. The content you write should feel like a conversation between you and the reader (dlisted.net). When writing in a personal voice it is extremely important that you identify who you are in your writing (woodst.com).
While Writing Keep Language Clear!
No one likes the guy who attempts to use pretentious words just to sound smart and guess what neither will your readers! There is no need to use unfamiliar words when writing web content, keep it light and simple. (justcreative.com)
Avoid using any type of jargon when writing your content, users should be able to read your content without having to google the definitions of the words you’re using. (susangreenecopywriter.com). Remember that the internet is for EVERYONE and your content should be written like that. By using language that everyone will understand it will make you seem more personal and less pretentious to the users (Jimbo.com). Also remember that the internet is an international tool, not everyone is going to be from the United States. Try to avoid lingo that other countries will not understand (dailywritingtips.com).
Cross Your T’s and Dot Your I’s: Spelling and Grammar Matter!
There is no excuse to have poor grammar and spelling in your content. Not only will this come across as unprofessional but it could also hurt your brand (linkhumans.com). Walk away from the computer after you write your content. Come back later and reread it to ensure there are no errors (openvine.com). There is no need to rush your content, take your time in the revision and editing process. You want to ensure that all the content you post is content that makes you look professional (linkhumans.com).
Inverted Pyramid: Write in Style
When you write in Inverted pyramid style you put your conclusions in the beginning of the paragraph. This will help keep all the important content you want your readers to see front in center in the beginning of the paragraph (openvine.com). This style of writing will help the readers get the information they want from you faster. You shouldn’t fear using inverted pyramid because the more useful you are to the user the more likely they are to return and use your content (webdesign.about.com).
Keep Your Content On Point
Be careful that the content you write is not too long, it can be difficult when writing longer posts to stay on topic. When you go off topic on a post not only is it unprofessional, but you will likely not have that viewer again (socialmouths.com). The most important thing about writing content is making sure that you write about the topic that you headlined (https://www.youtube.com/watch?v=kJ6V76Zd05Q).
By following these tips you will be well on your way to writing better internet content!